Thailand’s budget airline, Nok Air, has started a new marketing campaign – the Nok Air 2013 Calendar with a bikini clad lady to match each month.
Dressed in the airline’s signature colour, yellow, the women pose in front of the smiling sparrow aircraft and show off their robust assets, according to the company’s Facebook photo album.
The airline has already received a significant amount of attention, after posting the teaser photos on its Facebook page on 9 February.
Most requested a copy of the calendar with one even saying that he was “willing to buy in bulk for a shipment to USA”.
Other’s expressed that if Nok Air’s hostesses really did look like the ones in the calendar then they would fly with them more often, whilst another fan of the Facebook page settled for just having the calendar, saying that such a freebie on a flight would help increase sales.
Whilst most commentators expressed their approval for the campaign and highlighted that Thailand is a land of ‘sex and sun’, there were a few people that didn’t share the excitement and suggested that the calendar “degrades women”, is a terrible idea and doesn’t show Thailand well and will cause at least one ‘fan’ to reconsider flying with the airline.
Although the full ramifications of the campaign are yet to be seen, one thing is certain: at the time of writing the photo album on Facebook that contained a few of the featured pictures from the calendar, already had over 1,440 shares, 445 comments and 5,870 likes.
Would you reconsider flying with an airline that released sexy promotional items?