If you want to win a trip to Norway, all you have to do is scream. Come on, even a sheep can do it!
Inspired by Norwegian artist Edvard Munich’s painting “The Scream”, Visitnorway is asking everyone to participate in creating the longest scream in the world, which connects to its existing ad that showcases the country’s beautiful scenery, thrilling adventures and huge lobsters.
The social media powered event is conducted during the official Munch year in Norway, 150 years after the birth of the painter.
So far the contributions have been interesting, strange, concerning and always entertaining.
Everyday a winner is chosen to go into a draw for the ultimate Norway experience. But beware; if you want to enter you will be competing with one of the already chosen daily winners, who is a sheep and a damn cute one at that!