R&B star Rihanna in new Barbados tourism campaign

Enjoy the party and the sun in Barbados Image: Instagram

Not one to shy away from the media spotlight, R&B superstar Rihanna is putting her native Barbados back on the map with some sexy shots on the beach for their new campaign.

Part of an “Inside Out” initiative, Rihanna who has some 60 million followers on Facebook and another 26 million on Twitter has reportedly been hired to promote Barbados using social media, the Vancouver Sun reported.

According to Barbadian tourism officials, the social media only campaign has reached a record number of people.

With an average temperature of 29°C -31°C and a party atmosphere all year round, Rihanna’s endorsement is sure to make the Caribbean island sizzle on every traveller’s wish list. Check out what’s coming up and what travellers can do in Barbados below:


Crop Over (01 July 2013 – 05 August 2013): Experience the true Barbados as this festival celebrates its heritage through concerts, markets, cultural presentations, parties and more.

Reggae Festival Barbados (21 April 2013 – 28 April 2013): Get your party shoes on and dance with the locals at these themed parties: Reggae on the Hill, Reggae Beach Party, Vintage Reggae Show & Dance and Bajan Reggae Night.

On the Water

Atlantis Submarines in St. Michael: Enjoy a scenic cruise before going on an underwater adventure in an air-conditioned submarine as marine wildlife surround the boat.

Cool Runnings in St. Michael: Take a cruise along the Barbados coast on a beautiful catamaran that will give you ample opportunity to snorkel, relax and perhaps even swim some turtles.

Reefers & Wreckers in St. Peter: Scuba dive to see the beautiful coral reefs of Barbados as well as explore some well preserved wreck sites.

On Land

Arbib Nature and Heritage Trail in St. Peter: Learn about Barbados as you trek or stroll on one of two different trails.

Harrison’s Cave in St. Thomas: Take a guided tour through the cave and learn about the various formations and water sources found within it.


Harbour Lights Beach Extravaganza Dinner Show & Nightclub in St Michael: Watch fire eaters and other performers as you eat a BBQ dinner and enjoy free drinks with a live band playing in the background.

Bajan Roots & Rhythms in Christ Church: Have a buffet dinner as you watch a cabaret show representing Barbados culture and party atmosphere.


Banks Brewery in St. Michael: See where the local beer is brewed and bottled on a guided tour.

Mount Gay Rum Visitors Centre in St Michael: Take a tour and enjoy a tasting session at the longest standing rum producer in the world as you learn about rum and its connection with Barbados’ history.


Click here to read this on e-Travel Blackboard.

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