Travellers checking TripAdvisor content off-site

53 percent of travellers won’t book without a TripAdvisor review. Image: TripAdvisor

TripAdvisor has announced that over 300 million people per month view TripAdvisor content on sites other than TripAdvisor itself, which is double the amount of viewers registered in 2011.

This growth can be attributed to more companies using TripAdvisor widgets on their own sites, as well as taking advantage of other TripAdvisor services.

More than 500 companies, including hotel chains such as the Wyndham Hotel Group and airlines like AirAsiaGo.com, are featuring user-generated, TripAdvisor, content on their websites.

50 of those organisations, including Langham Hospitality Group, use TripAdvisor’s Review Collection Services, which power their review collection process.

TripAdvisor president for business Christine Peterson stated, “according to a recent study, 53 percent of travellers won’t book a hotel if it doesn’t have TripAdvisor reviews”, which is perhaps why so many companies are choosing to display TripAdvisor content openly on their websites.

Click here to read this on eTravel Blackboard.

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